Brand Management

Beyond the traditional boundaries of branding & communication we believe in the synergy of art, design & marketing.

Brands are visual personalities. They think, speak and have names the same way people do. And that’s how we treat them. Like real people. We interact with them on an emotional and intellectual level. We feed them brand strategies. We define their brand value by the difference they will make in the world. We dress them up, so they go out and set new trends. Our brands are an evolution of our thought process that guides us from the moment we begin sketching – up until we reach the point of execution.

In marketing, Brand Management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management.

Brand management is a communication function in marketing that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand.

The process of creating a relationship or a connection between a company’s product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers.

Mahandru Associates is equipped enough to create a powerful brand image in the market that effectively attracts your company’s target audience.

Tools used for an influential brand management are listed below:

Brand Strategic Analysis

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. It is a Long-term marketing support for a brand, based on the definition of the characteristics of the target consumers. It includes understanding of their preferences, and expectations from the brand.

Successful brands are built on solid brand strategies.

Our brand strategies are more than conventional marketing, public relations, internal communications and media plans. We align internal and external perceptions about your brand and create a framework that guides the behavior of your entire organization.

Brand Consultation

As specialized Brand Consultants, we strive to work meticulously with our client and provide customized services to:

  • Conduct research and analysis across a wide range of topics, industries and target audiences to understand the dynamics of clients’ business, including philosophy, customers, attitudes, competitors, sector dynamics, brand and products.
  • Recommend strategic direction that will contribute toward increased business and stronger marketing strategies for clients.
  • develop close working relationships across our Integrated, PR, Design, Digital, Public Advocacy and Media Planning business units.
  • Assist clients to create, develop and grow well-positioned brands that resonate with target audiences and respond to business requirements.
  • Develop solid, research-driven communication strategies that resonate with target audiences.

Brand Competitive Analysis & Positioning

It is critical in building a brand identity that it is done within the context of the competitive landscape.

By conducting brand positioning/competitive analysis research, you can determine where your brand stands relative to competitors on key drivers, and then re-position the brand accordingly.

A Brand (or Branding) refers to the perceived image and subsequent emotional response to a company, its products and services.

An Identity describes the visual devices used to represent the company. Identity systems are a visual components package that is paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent.

Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It’s about carving out a spot in the competitive landscape, putting your stake in the ground, and winning mindshare in the marketplace – being known for a certain “something.”

A good positioning strategy is influenced by:

  • Market profile: Size, competitors, stage of growth
  • Customer segments: Groups of prospects with similar wants & needs
  • Competitive analysis: Strengths, weaknesses, opportunities and threats in the landscape
  • Method for delivering value: How you deliver value to your market at the highest level.

Brand Creation & Development

Complete brand Creation is more than just developing a good quality Logo. It’s about creating a solid foundation for your business from the ground up, starting with the Brand Name.

Branding can drive the success of a business. Implemented correctly, branding will create demand for your product or service and will reinforce your position in your market. It may even enable you to charge a premium as the ‘leader’ in your industry.

Brand Identity & Designing

A brand is just like you. It has its own DNA, personality, behavior and story. Following in-depth research, analysis and limitless discovery, we create and enhance brand identity, developing your brand strategy and story, including tone of voice, positioning and values.

  • Brand Naming
  • Brand Identity
  • Brand Strategy
  • Naming Consultancy
  • Logo Development and Usage Guidelines
  • Brand Visual Identity Applications (Stationary, Literature, Advertising templates etc.)
  • Extended Brand Guidelines (Animation guidelines Infographics guidelines, Sonic branding)
  • Brand Architecture

Brand Activation & Promotion

Brand Activation is the seamless integration of all available communication means in a creative platform in order to activate consumers.

Brand Activation services includes:

  • Brand Guidelines / Brand Books
  • Brand Launch Programs
  • Brand Image Campaigns
  • Brand Summits / Workshops
  • Interactive Marketing Campaigns
  • CSR / Cause Marketing Campaigns
  • Social Innovation Campaigns
  • Branded Online Communities
  • Marketing Communications Planning

Digital Branding (e-Branding)

It is the Visual Identity of a Brand.

Digital branding is no more optional. Businesses that does not adapt to the new era of marketing and communications is in danger of losing out.

Brand Image Consultation & Management

Brand Image includes the transmedia brand strategy and customer-engagement infrastructure.

Brand Awareness & Retention

Brand awareness as being essential for the communications process to occur as it precedes all other steps in the process.  Without brand awareness occurring, no other communication effects can occur.  For a consumer to buy a brand they must first be made aware of it.  Brand attitude cannot be formed, and intention to buy cannot occur unless brand awareness has occurred.

“Brand awareness is widely misunderstood and often wrongly measured, even by experienced managers”.  Yet brand awareness is covered in most texts on advertising measurement, it is a central part of the popular hierarchy of-effects advertising model, and marketing managers claim it as an important goal of their communications activities.

Brand Reputation Management

Brand Reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.

Specifically, reputation management aims on monitoring the reputation of an individual or a brand on the internet, addressing content, which is potentially damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems.

Marketing Management

Mahandru Associates is well versed with the correct proportion of the ingredients – Product, Price, Place, Promotion and Public Relation – of a Perfect Marketing Mix recipe to reap fruitful results.

We don’t conform to producing formula campaigns, instead we believe in creating novelty. Our uniqueness, creativity and innovative approach distinguish us from our business competitors in the market.

We believe in making opinions swing the way they ought to be swinging. Our client specific solution approach gives us an edge of choosing the best combination of the orthodox Marketing Techniques (given below) with our cutting-edge methodology to obtain prolific outcomes.

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